A Life in Blossom

Shu Uemura - Branded Content
Background

Shu Uemura’s strength has always been in the masterful craftsmanship of their make-up tools. As part of our brand strategy for their beauty tools segment we advised shu uemura to adopt an online content strategy of showing their tools accomplishing extraordinary feats.

The first in this series of what we call ‘The Art of Beauty’ is Life in Blossom, where we found famous manga artist Little Thunder to draw Charlene Choi’s life story in an oversize mural solely with the new eyeliner calligraph:ink.

Information
Region

Hong Kong

Launched Date

February, 2014

Components

Branded Content

Interactive Flow
Awards & Notable Results
Marketing Excellence 2014

Branded Content Gold

Kam Fan Awards 2014

Best Video Bronze

Credits
Agency Team

Fenris Kau, Man Kit Lee, Sylvia Mai

Video Production

HeHeHe