A Life in Blossom
Shu Uemura - Branded Content
Background
Shu Uemura’s strength has always been in the masterful craftsmanship of their make-up tools. As part of our brand strategy for their beauty tools segment we advised shu uemura to adopt an online content strategy of showing their tools accomplishing extraordinary feats.
The first in this series of what we call ‘The Art of Beauty’ is Life in Blossom, where we found famous manga artist Little Thunder to draw Charlene Choi’s life story in an oversize mural solely with the new eyeliner calligraph:ink.
Information
Region
Hong Kong
Launched Date
February, 2014
Components
Branded Content
Interactive Flow
Awards & Notable Results
Marketing Excellence 2014
Branded Content Gold
Kam Fan Awards 2014
Best Video Bronze
Credits
Agency Team
Fenris Kau, Man Kit Lee, Sylvia Mai
Video Production
HeHeHe