Another Life

eBay HK - Branded Content

Background

Starting a business is difficult in Hong Kong. With skyrocketing rents small business owners or those dreaming of becoming entrepreneurs the number one fear was the bottom line. In such times we felt eBay which had become slightly forgotten was more relevant then ever.

Through a beautifully crafted story starring Chau-Leung Poon a famous theatre actor in Hong Kong we sought to rebrand eBay as a company that provided an alternative beacon of hope for those hoping to create their own businesses.

Information

Region

Hong Kong

Launched Date

December, 2016

Components

Branded Content

Tutorial Video

Credits

Agency Team

Cherry Wong, Donald Tse, Fenris Kau, Miranda Li

Video Production

Fatballslim Productions