Cake Little

Arome Bakery - Branding, OOH

Background

What began as a Summer Cake Little campaign turned into a total new brand strategy and refresh. Cake Little has always been a product terminology used by Arome Bakery as an option available to consumers for most of their cakes to purchase a 'Little' sized version.

Rather then treating Cake Little as simply a smaller cake option we worked with the client to develop it into a Brand IP which could be owned by Arome Bakery. As the competition closes in with look-alikes, Arome Bakery was having a hard time differentiating itself with purely Ingredient-focused products.

The result was an astounding and rare double digit sales growth.