Cake Little
Arome Bakery - Branding, OOH
Background
What began as a Summer Cake Little campaign turned into a total new brand strategy and refresh. Cake Little has always been a product terminology used by Arome Bakery as an option available to consumers for most of their cakes to purchase a 'Little' sized version.
Rather then treating Cake Little as simply a smaller cake option we worked with the client to develop it into a Brand IP which could be owned by Arome Bakery. As the competition closes in with look-alikes, Arome Bakery was having a hard time differentiating itself with purely Ingredient-focused products.
The result was an astounding and rare double digit sales growth.
Information
Region
Hong Kong
Launched Date
June, 2019
Components
Branding, OOH, Brand Design
Credits
Agency Team
Annie Long, Kate Li, Lily Lau, Man Kit Lee, Miranda Li
Produce
P.I.C.S. Co., Ltd.
P 土井 陽絵 (P.I.C.S.), PM 桐山 優衣 (P.I.C.S.), D 池田 一真 (P.I.C.S. Management)
Photography Team
Photographer ⽩幡 敦弘, AD 名嘉眞 秀 (有限会社SUI), Food ST 松本奈奈, Retouch Henry Chan, ST Remi Takenouchi (W), H Yuuk (W), M Ebara (W)
Talent
右 阿部 朱梨 (Gunn's), 左/中 茅島 みずき (アミューズ)
Talent Management
⼤槻 洋平 (アミューズ), 井植 礼乃 (アミューズ)