For China Mobile’s annual christmas campaign we wanted to reintroduce the simple romance of making a phone call. Combining a nostalgic coin pusher interactive machine but changing the coins into phones that drop down as rewards when users call in and ‘vibrate’ the phones. The campaign had 70,000 users in 5 days.
Online Activation, Social Content
Annie Long, Donald Tse, Elvis Lo, Felix Kwan, Fenris Kau, Howard Kwong, Miranda Li
Start From Zero