Christmas Shake
China Mobile Hong Kong - Integrated
Background
For China Mobile’s annual christmas campaign we wanted to reintroduce the simple romance of making a phone call. Combining a nostalgic coin pusher interactive machine but changing the coins into phones that drop down as rewards when users call in and ‘vibrate’ the phones. The campaign had 70,000 users in 5 days.
Information
Region
Hong Kong
Launched Date
December, 2015
Components
Online Activation, Social Content
Making Of
Credits
Agency Team
Annie Long, Donald Tse, Elvis Lo, Felix Kwan, Fenris Kau, Howard Kwong, Miranda Li
Video Production
Pigtures
Special Thanks
Start From Zero