Christmas Shake

China Mobile Hong Kong - Integrated
Background

For China Mobile’s annual christmas campaign we wanted to reintroduce the simple romance of making a phone call. Combining a nostalgic coin pusher interactive machine but changing the coins into phones that drop down as rewards when users call in and ‘vibrate’ the phones. The campaign had 70,000 users in 5 days.

Information
Region

Hong Kong

Launched Date

December, 2015

Components

Online Activation, Social Content

Making Of
Credits
Agency Team

Annie Long, Donald Tse, Elvis Lo, Felix Kwan, Fenris Kau, Howard Kwong, Miranda Li

Video Production

Pigtures

Special Thanks

Start From Zero