CNY 2018
Coca-Cola - Integrated
Background
This was a once in a life-time chance to design and market a special edition Coca-Cola can for the Chinese New Year in Hong Kong. We re-created traditional Chinese New Year blessings with a modern touch hoping to touch the lives of millions who would hold one of these cans during the festive season.
Information
Region
Hong Kong, Macau
Launched Date
January, 2018
Components
Print, Product Design, Social Content
Can Design
OOH
Credits
Agency Team
Annie Long, Cherry Wong, Chiu Sing, Chloe Cheung, Fenris Kau, Man Kit Lee, Miranda Li
Illustrator
Radio
