Cold Brew Debut
Nescafé - Integrated
Background
The Cold Brew Debut marked the beginning of the Agency's relationship with Nescafé in 2019. Tasked first with the product design for the newly released Cold Brew range of ready to drink coffee then subsequently an integrated campaign launch.
Through meticulous production planning and art direction we brought to life a new image for Nescafé which was desperately attempting to edge the brand further into premium territory.
The campaign included television commercials, print, OOH, and social media in a concerted effort to educate the public on the difference of Cold Brew. Told with a story about how time, the core ingredient in the Cold Brew process brings a new layer not only to the flavour but to life itself.
時間讓一切更有層次
Information
Region
Hong Kong
Launched Date
May, 2019
Components
Integrated
Pre-Production
OOH
Social Media
Credits
Agency Team
Annie Long, Godd Kott, Lily Lau, Man Kit Lee, Miranda Li
Video Production
Ogle Production Ltd.
Photography Production
Miss Bean, Jerry
