For Carousell's first above the line push in Hong Kong we created a two part campaign that included branded content and three 15s TVCS. The story is built around Lam Suet, a humorous Hong Kong comedian and his struggle with consistently buying stuff for his impulsive dreams.
TVC, Branded Content, Social Content
Annie Long, Chloe Cheung, Felix Kwan, Fenris Kau, Man Kit Lee, Miranda Li, Sheila Melbye
Ogle Production Ltd.