sen-ryo no hajime

sen-ryo - Branding

Background

For 2019 sen-ryo approached us to implement a complete brand over-haul for their premium sashimi and sushi restaurant chain. Working with their brand team we were tasked to bring to life the Hajime principal which stood for a return to the source or basics of sushi-craft but also the passion that brought the restaurant to success.

A TVC was launched starring a tabibito traveling across the seasons and prefectures of Japan searching for the best ingredients. This was coupled with an extensive OOH campaign which turned multiple subway stations across Hong Kong into a gallery space of culinary ingredients curated by sen-ryo.

Information

Region

Hong Kong

Launched Date

June, 2019

Components

Branding, TVC, OOH, Brand Design

OOH

Key Visuals

Branding & Collaterals

Seasonal Videos

Credits

Agency Team

Felix Kwan, Fenris Kau, Miranda Li

Video Production

P.I.C.S. Co., Ltd.

P 土井陽絵 (P.I.C.S.), PM 桐山優衣 (P.I.C.S.), D 池田一真 (P.I.C.S. Management)

Location Unit

DP 井本直希 (黒田秀樹事務所), AD 後藤開明 (NVC)

Sizzle Unit

DP 石川寛/ (Hue), LD 山本正元, AD 青山俊樹

Staffing

Sound 井筒康仁, Stylist 市野沢祐大 (World Styling), HM 高橋将氣, Cast 加藤大輝 (GFA), VO 椙本滋 (herringbone), Colour 田中基 (Lespace vision), Online 勝又梓 (IMAGICA), Mix 伊藤太朗 (IMAGICA), Composer 樋口太陽 (OFFICE HIGUCHI), CW 安倍史人 (JOJONY CREATIVE)