Shokunin Branding

sen-ryo - Brand Design

Background

As part of the Shokunin marketing refresh for Sen-ryo in 2018 the agency was tasked with ensuring the synergy continued into the brand’s retail environment. A new brand motif was developed inspired by the different seasons articulated into a patterned emblem mosaic used tastefully across all the brand’s collaterals.

An even larger emphasis was placed by the agency on the art direction and craft of the restaurant chain’s enormous volume of food photography. With every plating hand selected by our art directors as a visual nod towards the brand’s new Shokunin spirit.

Information

Region

Hong Kong

Launched Date

June, 2018

Components

Brand Design

Tsukiji Feature Menu

Core Menu

Lunch Menu

Drink Menu