Take It Easy

Strongbow - Integrated

Background

For the official launch of Heineken’s apple cider brand Strongbow, we created a series of branded content featuring popular local comedians and rap group FAMA. The concept behind Take it Easy was based on the simple insight that every alcohol drink has its own personality. Whiskey was the thinker, beer was for friends, Strongbow we felt was for the person who wanted a drink but still needed to go to work the next day.

With Fama starring as a pair of whitty Strongbow bartenders we explored how a simple drink could help ease the troubles away for those seeking an escape from first world problems.