The End of the World
China Mobile Hong Kong - Branded Content, TVC
Background
mySim is China Mobile’s first foray into a contract-less 4G LTE plan which allows customers to pay as you go.
For their launch TVC we wanted to explore who, or why would anyone want a contract-less phone plan. Considering the current state of the world we didn’t have to search very far.
With Donald Trump being elected as president, rent prices soaring in Hong Kong and other social anomalies it was clear to us that the world has been heading towards apocalypse for quite some time. In such extreme times, who would still want to be bound by contracts?
Information
Region
Hong Kong
Launched Date
June, 2017
Components
TVC, Branded Content, Interactive, Social Content
Video Stills
Awards & Notable Results
Madman Monologue
Best TVC of 2017
Credits
Agency Team
Annie Long, Cherry Wong, Donald Tse, Felix Kwan, Fenris Kau, Howard Kwong, Miranda Li
Video Production
Stray Dogs Limited
