Working with Clé de Peau the agency was tasked with finding an elegant way to describe the core scientific function of Clé de Peau’s beauty products. In every Clé de Peau beauty project lies a scientific belief that the key to beauty is to provide the skin ability to ‘forget’ the past. By erasing the ‘memory’ of damage to the skin a better environment for new skin cells is achieved.
Based around this principle we told a story about growth and the importance of not regretting your own mistakes in life as a parallel to this unique product characteristic.
Annie Long, Cherry Wong, Man Kit Lee
HK Dance Company
Flying Monkeys Production
Vanessa Choi - Producer