The Radiant Journey
Clé de Peau - Branded Content
Background
Working with Clé de Peau the agency was tasked with finding an elegant way to describe the core scientific function of Clé de Peau’s beauty products. In every Clé de Peau beauty project lies a scientific belief that the key to beauty is to provide the skin ability to ‘forget’ the past. By erasing the ‘memory’ of damage to the skin a better environment for new skin cells is achieved.
Based around this principle we told a story about growth and the importance of not regretting your own mistakes in life as a parallel to this unique product characteristic.
Information
Region
Hong Kong
Launched Date
May, 2017
Components
Branded Content
Key Frames
Credits
Agency Team
Annie Long, Cherry Wong, Man Kit Lee
Choreography
HK Dance Company
Video Production
Flying Monkeys Production
Video Production
Vanessa Choi - Producer
